Blog: Ai But You Still Need Graphic Designers

A.i. can create some really cool images but you still need a human, graphic professional to create a truly successful solution. I see this challenge of cool vs substantial all the time from students in my designs classes in college. Some students are amazingly talented on the computer and at creating cool looking stuff, but time and time again the best students are the ones who not only create cool looking stuff, but that also create designs that are on target and communicate clearly. They actually solve the design problem.

I can think of many times where I see a sharp looking logo or ad and can’t help but think with just a little more in depth thinking, they could be a GREAT solution. This is where the skill of good graphic designers comes in to play. Yes, we too may at times use A.i. as a tool, but we don’t just leave it there. We take the base design and use our training and thinking ability to take it to the next level. Or in the times that we create a fully successful complete solution using A.i. it’s because we thought long and hard about inputting just the right prompts to create the perfect design. Basically, even the best A.i. needs a human mind to optimize its potential.

As a graphic designer with 30+ years experience, I’ve seen a lot of innovation enter our industry. I still remember doing paste ups by hand for the newspaper. Then came PageMaker and many predicted the end of the designer since everybody could now create a layout. While true, they could, it still took the eye of professional designers to create the best layouts. Now with A.i. people are saying it’s the end of designers. But if a pretty picture doesn’t solve the design problem, it’s just another random pretty picture without meaning. We still need graphic design from the human mind.

— Hovie Hawk

< Back to Blog